Who We Are


HealthSaludUSA©LLC – America's Multicultural Health Communication ResourceSM – is a full service advertising and marketing agency dedicated solely to creating medical advertising and educational campaigns for consumer and professional audiences in all media.

How We Think

HealthSaludUSA understands the complex reality of healthcare marketing in an age of rapid change. Our medical marketing team is driven by the idea that every communication venue should support your business objectives and strategies across both physical and virtual communities to generate maximum ROI.
 
What We Do

We undertake social and behavioral research to craft strategic campaigns targeting consumer and professional audiences from different cultural and linguistic backgrounds. We also provide advice to other healthcare advertising agencies, hospitals, clinics and HMOs working with multicultural communities.
Our strategic advice is based on 30 years experience, sound insights, and the seamless integration of multicultural healthcare advertising, marketing and promotions – from research to execution to monitoring and evaluation. HealthSaludUSA services include advertising, public relations, direct marketing, affinity programs, search-engine marketing, social media and Web development and optimization.

How We Do It

Our methodology is based on the experience of seasoned professionals who have collectively launched and managed campaigns for hundreds of brands in pharma, biotech, device/diagnostics and consumer health categories.

For nearly three decades, our multicultural health communication team has developed innovative solutions for consumer and professional audiences for Web 2.0, digital, print, and broadcast to address the most demanding medical marketing and advertising challenges.

Core Competencies

• Rx Marketing & Advertising to Professionals
• Direct-To-Consumer Marketing & Advertising
• Practice Marketing & Advertising
• Broadcast, Print and Internet Media Placement
• Celebrity Endorsement
• Constituency Coalition / Relations
• Community Outreach in Tactical Geographies
• Creative Design
• Direct Mail – Postal and Online
• Guerrilla PR
• HealthChat Marketing – An Interactive Health Sales Servicesd
• Research – Syndicated and By Design
• Focus Groups – One-On-One and Online
• Intercepts – Syndicated or By Design
• Translations by TRANSCREATION©

On The Web

• Health Chat Marketing© – Powered by inboundclicks.com
• AERS – Adverse Event Reporting (FDA Link in English)
• Web Design
• Search Engine Optimization
• E-mail Newsletters
• Content Management Systems

In The Office

• Electronic Medical Records (EMR)

Physicians and healthcare organizations can contract HealthSaludUSA's affiliates to develop, implement and monitor electronic medical record-keeping systems that enable physicians and clinical staff to document patient encounters, streamline clinical workflow, and securely exchange clinical data with other providers, patients, and information systems – in English.

In-Depth Experience in Healthcare Categories

• Allergy/Asthma
• Anti-Infectives
• Cardiology
• CNS
• Dermatology
• Endocrinology
• HI/Hepatology
• Immunology
• Imaging/Surgery
• Oncology
• Ophthalmology
• Pain Management
• Women's Health
• Moms With Kids' Health
• Senior's Health
• Men's Health
• Alternative Medicines & Supplements

Our Team

EAST COAST

HealthSaludUSA

Multicultural Health Communication Resource
Rodd Rodriguez
President/CEO
HealthSaludUSA LLC

Rodd Rodriguez began his career in advertising immediately after completing his service in the United States Air Force. After coming East from California, he became creative director and manager of production services for Packaging Systems Corporation, a major packaging company. In that capacity he successfully supervised a creative team of sixteen people. Soon after he launched Richard Rodd Advertising with Dick Seideman, one of the leading copywriters on Madison Avenue, Rodd’s responsibilities at the agency included Account Management, Strategic Planning as well as Creative Services. Five years later he merged the agency with deGarmo Advertising, a much larger company.

Rodd built successful relationships with many clients, including Eli Lilly & Company, General Electric, Pathmark Supermarkets, Proctor & Gamble, Johnson Wax, and Pfizer. In the late 80’s Rodd had the opportunity to become a partner in an agency specializing in multicultural marketing where he was President and COO and worked with BBDO, TBWA and ChiatDay. Subsequently OMNICOM GROUP assumed a minority interest in the company. In 1992 he established The Rodd Group, in which OMNICOM GROUP also took  a minority interest.

During Rodd’s tenure as President and CEO the agency has successfully served a variety of multicultural and health care clients including AMERIGROUP Corporation, AztraZeneca, Eli Lilly and Company, IDB BANK (Israel Discount Bank of New York),  Montefiore Medical Center and the Albert Einstein College of Medicine, and Pfizer. As a company leader Rodd has attended summer sessions at the Harvard Business School Program created for OMNICOM GROUP executives.

He has also been an active and successful leader in Hispanic causes and the Founder and CEO of HealthSaludUSA LLC – a holding company with thre integrated but independent divisions: a blingual healthcare agency www.HealthSaludUSA.biz., a bilingual website for profssionals and carefivers www.healthsaludusa.net., and a bilingual website for patients/consumers: www.healthsaludusa.com 

Healthcare Research, Marketing, Advertising
Coordinator at HealthSaludUSA LLC
Mitch Felt
Executve Vice President

Mitch Felt is a founding partner of Amity Health, and affiliate of HealthSaludUSA LLC, which was formed to facilitate knowledge and technology transfer into healthcare from disciplines and industries outside of medicine, with particular focus on human factors in performance and decision-making.
Mitch has spent more than half of his thirty-year career focused in healthcare and pharmaceutical marketing, working with major NY agencies and suppliers of communications and technology-driven services. From identifying the strategic potential of a stable molecule through data-driven relationship marketing campaigns, Mitch has planned and navigated the environments that confront brand, marketing and sales management challenges. As a principal of Telerx Marketing, he organized and led operating divisions of this leading customer care outsourcing company, which was eventually sold to Merck/Medco.
As part of the leadership team in various healthcare networks of the Omnicom Group, he oversaw some of the first integrated direct-to-patient pharmaceutical marketing campaigns, and was pivotal to successful direct to consumer launches of DTC for GlaxoSmithKline (Herpes Zoster), AstraZeneca(Respiratory, Migraine) and 3M (genital warts). He also engineered direct-to-patient initiatives for Janssen/Johnson & Johnson (Psychiatric, Pain) and Aventis (Vaccines). Mitch brings the ability to integrate marketing sciences and analytics and creative insights to integrate strategic, tactical, technical and pharmacoeconomic programming to capture multiple stakeholder audiences and move markets.
Since September 2002 Mitch’s primary focus has been as a senior marketing strategist and consultant for healthcare, technology and retail clients; Since August 2006, he has had a long term engagements with Albert Einstein Healthcare Network in Philadelphia, where he has been responsible for installation and integration of a customer relationship management system, and overseeing the development of novel customer engagement strategies for both physicians and consumers. Since February 2007, he has also been engaged with Solstice Neurosciences, headquartered in Malvern, PA, where he advises the executive leadership and Board of Directors on strategic issues for both product lifecycle and stakeholder engagement.
He is also founding partner of Applied Media Intelligence, a list and database services provider and multi-channel lead generation portal supporting healthcare marketers. His additional partnerships and affiliations include Saband/Cadient, Catalina Marketing, Epsilon Data Management, Marketing Technologies Inc., 1492 Consulting Group, Communitas On-Line, The Rodd Group, Torre Lazur McCann Healthcare, Medizine, RSM McGladrey, Patient Marketing Group, Urban Health Plan, Healthcare Dialog, Long Island Jewish Medical Center, LDM Group, Green Pond Group, CanAm Health Source, FCB Healthcare, Corbett/Accel, RRK LLC, Medical Knowledge Group, FlashPoint Medica, Unimac Graphics/SCI, The Star Group, AdValiant, BranPharm and iMed.
Mitch received his undergraduate degree from Temple University, College of Liberal Arts in Sociology and Economics and attended Temple University Law School at night from 1976 through 1980.

WEST COAST

Health Chat Marketing
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Heriberto (Eddie) Batiz - President/CEO

Eddie Batiz is a founding partner of Inbound Clicks LLC. He brings strategic focus, tactical marketing expertise, and mature business judgment honed during the course of two decades of diverse CEO experience. He has a solid understanding of the marketing principles that contribute to business profitability and the human resources which drive and sustain every company, Eddie has built several successful companies:
• InboundClicks.com –  delivering cutting-edge, interactive technology allowing companies to offer live customer service and sales interactivity on their web sites.
• Batiz.com -  offering one-stop, web technology services including design, development, and programming to address functionality, security, value, and cost.
Eddie has a wide range of skills and expertise in Sales & Marketing, Strategic & Tactical Planning, Business Development, Human Resource Management and Customer Service.
Eddie’s formal education began at the University of New York in Albany, NY and continued in post-graduate studies in Executive Management at Kellogg’s Graduate School in Illinois and at Clark University in Atlanta, Georgia.
Currently on the Business Advisory Board for the National Hispanic Media Coalition, Eddie Batiz has held numerous board and advisory positions in the past, including:
• Vice Chair, National Minority Diversity Supplier Council Kellogg Alumni Association
• Vice Chair,  San Diego Chapter of Hispanic Chambers of Commerces
• Board member of the LBA (Latino Business Assciation )
• Board member of the California Hispanic Chambers of Commerce
Eddie Batiz has been honored for his professional achievements with the following awards:
• 2008 Entrepreneur of the Year- San Diego Hispanic Chamber of Commerce
• 2008 Businessman of the Year- California Hispanic Chambers of Commerce
• 2001 Business of the Year- Latin Business Association
• 2001 Finalist Entrepreneur of the Year- Hispanic Business Magazine
• Other recognitions for his expertise include: Savvy Awards, WE awards, Telly Award, and several years as a Top 100 Hispanic Entrepreneur

Eddie Batiz is a sports enthusiast with a passion for running. Throughout the years, he has participated in many races including marathons, and half-marathons.