• Medical advertising is projected to grow to 30% annually.
• The US online advertising market will reach $50.3 billion in revenue by 2011, more than double 2007 levels and growing 24 percent annually (CAGR) as brands increase online ad budgets and publishers improve ad targeting, inventory and yield management, according to the Yankee Group.
• Business-to-business Internet healthcare will total $251 billion.
• U.S. health insurance is a $330 billion annual market.
• There are currently over 750,000 physicians in US

• 80% of Internet users go online to find health-related information, and 81% of online healthcare consumers use a search engine to find the information they need.
• 49% of U.S. consumers use the Internet to learn about pharmaceutical brands.
• The Internet is considered the most trusted source for health information behind physicians.
• Increasingly, doctors are online: 95% of surveyed physicians said they use the Internet to find information about diseases, and 86% find information on drugs.

The United States Department of Health and Human Services has been collecting health data on Latinos and in 2005, published a report with following findings:
• Latino U.S. Population:  45 million (15% of total U.S. pop.)
• Live births: 985,505
• Births per 1,000 women 15-44 years: 99.4 %
• Percent of births with low birth weight: 6.9 %
• Percent of persons in fair or poor health: 9.6 %
• Percent of persons with a limitation in usual activities due to one or more chronic health conditions: 7.3 %
• Percent of men 18 years and over who currently smoke: 20 % (2004-2006)
• Percent of women 18 years and over who currently smoke: 11 % (2004-2006)
• Percent of persons under 65 years without health insurance coverage: 35 %
• Percent of children under 18 years without a usual source of health care: 11 %
• Percent of adults 18 years and over without a usual source of health care: 33 %
• Number of deaths: 131,161
• Deaths per 100,000 population: 307.3 %
Number of deaths for leading causes of death
• Heart disease: 27,788
• Cancer: 24,522
• Accidents (unintentional injuries): 10,408
• Infant deaths per 1,000 live births: 5.81 %
California, with the largest Latino population in the U.S., can be obtained at www.dhs.ca.gov.

SOURCES: American Medical Association / ama-assn.org–2008; Compound Annual Growth Rate (CAGR)–2008; TheYankeeGroup.com–2008; Hoovers.com/reports; 2000 U.S. Census–Updated Fall–2008; University of Georgia’s Selig Center–2008; United States Department of Health and Human Services. 2008